Learn a quick formula on how to find your acquisition cost of each client from your marketing dollars (the ROI of your marketing spend). Today we’re going to talk about where your marketing dollars are going. Are they going into your pocket or someone else’s? Crystal, so can you help us understand the ROI, or … Continue reading Acquisition Cost: Calculating the ROI of Your Marketing Dollars
Learn the difference between margin and markup, plus a quick & easy way to calculate the margins you have on your business product or service. Margin versus Markup. Aren’t they the same? A lot of people think that, but they are actually quite different. And we are going to talk about what the difference is … Continue reading Margin vs. Markup: What’s the Difference & How to Calculate?
Do you know who your #1 client is? Learn some tips in this video to make sure you have good work-life-balance. So, Crystal, tell me who is our real number one client? Great question. Often when I ask our clients, who is your number one client? They will tell me that it is a client … Continue reading Your #1 Client Should Be YOU: Maintaining a Work-Life Balance
Learn how to convert more prospects with one easy tip on your sales conversation/marketing language (like “investment” vs. “expense”). So, Crystal, how can we convert prospects faster and service base businesses? Great question. Let’s talk about it. When we are looking at service base businesses, one quick easy way to convert quicker and easier is … Continue reading Expense vs. Investment: Brushing Up Your Sales/Marketing Language
Hey, so are you marketing from the bottom up? Or the top down? Learn why it’s better for your business to go after the big fish (top down marketing). Marketing from the top down? Or the bottom up? Excuse me, what does that mean? Yes, let me explain. So, what I see a lot with … Continue reading Top Down Marketing: Why It’s Better For Your Business
Today we are going to learn about a vision board and the power that it has. So, Crystal, I know I have a vision board. But a lot of people at home may not know the actual power of it. Can you share that with us today? First, let’s segway. So, if you have not … Continue reading Vision Boards 101: Understanding, Creating, & Using A Vision Board
Today we are going to learn how to stop self-sabotage with affirmations – great for your business and your personal life. So, Crystal, what can we do that will help us to alleviate this vicious circle of self-sabotage. Yes, I hear that all the time. But the great news is, we have a solution today … Continue reading Affirmations: A Great Way to Stop Self-Sabotage in Your Business & Life
Today we’re going to break down what SMART goals are. So, SMART goals. Yes. Kind of sounds fancy, doesn’t it? A little bit. I wouldn’t necessarily say fancy. But they are definitely powerful. I mean, smarty pants, SMART goals. Well, break it down for us so that we know what we’re dealing with. What does … Continue reading What are SMART Goals in Business?
Who is your ideal client? Quantitative and Qualitative, finding out which one is better to find your ideal client. This is something you can do today with your current client base. So, if we’re talking about the ideal client, how do you find your ideal client? Well, the first thing you need to do is … Continue reading Who’s Your Ideal Client? Identifying Quantitative & Qualitative Characteristics
Are you able to motivate your team to come to work? Learn what the difference is between a manager and a leader. Welcome to the Love of Business. I’m Crystal. And I’m Sunshine. Let’s get to it. So, Crystal, I’m hearing a lot about leaders and managers and I’m a little confused on what the … Continue reading Manager vs. Leader: What’s the Difference?