The Team

Meet Crystal, Sunshine and Leo...

Who We Are


Coach Crystal

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.

No stranger to the world of business, Coach Crystal has hands-on experience as a Vice President of Accounting for a Bay Area firm where she managed 45 employees and 6 managers in a department that reconciled more than $100M each month. Prior to moving to San Francisco in 2002, Shanks received a Masters Degree in Industrial Relations from Iowa State University.

Leo Manzione, Business Coach in San Francisco, CA

Coach Leo

Leo Manzione, Business Coach and Senior Business Consultant, at Run Right Consulting, lives to help people succeed. Whether that is doubling annual income or making a vacation possible while the business continues to grow, he is here to help. He meets with hundreds of business owners and executives from around the world each year to assess whether or not working with the Run Right Team is the right fit on both ends. If it is, he gets them started with one of the best investments they will ever make. If not, he makes sure they are on the path toward success nonetheless.

Since 1999 he has studied and helped businesses from within, as a consultant, as a coach, and as a trusted advisor. During this time he has catalyzed over 8-figures in growth helping clients see returns on investment as high as 10,000.00%. In addition to those metrics, he points to the lives he has helped change as his greatest achievement and motivation. This Bay Area native can be found with a business owner or executive, networking, teaching a workshop, cooking with his partner and two cats, or listening to an audiobook at nearly any given time.

Sunshine Mattison, Education Coordinator and Chief Operations Officer


Our Education Coordinator and Chief Operations Officer, Sunshine Mattison, has been working with the team since 2012 helping business owners and executives to seamlessly onboard into their personalized coaching packages. With her strategic efforts, the business coaching firm has tripled in revenue.

Before teaming up with the Run Right team, Sunshine was helping another business grow. Sunshine Mattison has extensive experience as a Patient Coordinator and Marketing Manager of a world-renowned dental implant and bone reconstruction dental surgeon. She was able to take this practice from a mere $100k per year profit to $1,000,000 per year profit in 4 short years and personally systematized the infrastructure along the way.

Let's See If It's a Good Fit