No one needs another email. So make sure your marketing campaign follows these valuable tips for a successful email blast (eblast) or newsletter. Today we are going to share the successful components of an e-blast. So, since we’re talking about newsletters or e-blasts, I know I get a lot of them. And I don’t always … Continue reading 5 Components of a Successful Email Blast (Eblast) or Newsletter
KPIs are an important part of every business. Learn what they are so you can track them and improve. Do you know what a KPI is? Welcome to the Love of Business. I’m Crystal. And I’m Sunshine. Let’s get to it. KPI? Sounds like an acronym. I feel an acronym coming, don’t you? Yes. … Continue reading KPIs: What Are They & How They Relate To Your Business
Leveraging time is tricky since one cannot manage time. Find out a quick, easy and logical tip to excel in self management in your work. Today we are going to learn how to leverage our time. Welcome to the Love of Business. I’m Crystal. And I’m Sunshine. Let’s get to it. So, today we … Continue reading Leveraging Time: Tips for Better Self Management in Your Work
Learn what the difference is between features and benefits and how to identify them in your own business that you can use in your marketing. What is the difference between a feature and a benefit? We’re about to find out. Welcome to the Love of Business. I’m Crystal. And I’m Sunshine. Let’s get to it. … Continue reading What’s the Difference Between Features & Benefits of a Product/Service?
Learn the difference between a vision and a mission statement. These are important for every business. Do you know what the difference is between a vision and a mission statement? We’re about to find out. Welcome to the Love of Business. I’m Crystal. And I’m Sunshine. Let’s get to it. So, Crystal, what is … Continue reading The Difference Between Vision and Mission Statements (With Examples)
Inside of our businesses we have many different types of clients. Learn how to rank your clients, which ones to let go, and what to do next. Are 80 percent of your headaches, coming from 20 percent of your clients? Learn how to fix that. Welcome to the Love of Business. I’m Crystal. And … Continue reading How to Rank Your Clients/Customers (& What to Do With That Information)
Does your business have a guarantee? Learn how to write a guarantee for your business and how it can help drive business. Business Guarantees — What are they? How do you create one? And why are they so powerful? Welcome to the Love of Business. I’m Crystal. And I’m Sunshine. Let’s get to it. What … Continue reading Business Guarantees: What Are They, How to Create One & Why
Learn 3 tips to elevate the delivery of your product or service. They are simple and powerful. Today we’re going to learn three great tips to elevate your delivery. Welcome to the Love of Business. I’m Crystal. And I’m Sunshine. Let’s get to it. Since we are talking about delivery today, do you actually mean … Continue reading 3 Great Tips to Elevate the Delivery of Your Product or Service
Learn a quick formula on how to find your acquisition cost of each client from your marketing dollars (the ROI of your marketing spend). Today we’re going to talk about where your marketing dollars are going. Are they going into your pocket or someone else’s? Crystal, so can you help us understand the ROI, or … Continue reading Acquisition Cost: Calculating the ROI of Your Marketing Dollars
Learn the difference between margin and markup, plus a quick & easy way to calculate the margins you have on your business product or service. Margin versus Markup. Aren’t they the same? A lot of people think that, but they are actually quite different. And we are going to talk about what the difference is … Continue reading Margin vs. Markup: What’s the Difference & How to Calculate?