What’s the Difference Between Features & Benefits of a Product/Service?

Learn what the difference is between features and benefits and how to identify them in your own business that you can use in your marketing.

What is the difference between a feature and a benefit? We’re about to find out.

Welcome to the Love of Business. I’m Crystal.

And I’m Sunshine. Let’s get to it.

So, Crystal, can you explain to us what the difference is between a feature and a benefit?

Sure, I’d love to.

The difference between a feature and benefit

The difference between a feature and a benefit is pretty simple. Features are the inner workings of your products and services. It’s how everything is made up. It’s the components of your services and products.

The benefits are how it makes the customers lives easier, better, and improves the quality of their lives.

Interesting. But I’m still a little bit confused. Can you give us some examples on features and benefits?

Yes, I can do that.


Service/product features and benefits examples

One example of a feature and a benefit would be a realtor who has ten years of experience. The feature is his or her ten years of experience. And the benefits is that they know the area very well, they can customize their search for you to get you the perfect home.

Another great example would be a restaurant that stays open until two a.m. The feature in this case is that they stay open until two a.m. The benefit is that people can eat late.

A final example would be why in the world do parents give their child a $1,000 phone? The feature is the phone and the inner workings of it, components. And the benefit is they can reach their child 24/7 no matter where they are and what they are doing.

Does that make sense?

It does now. Thanks. How can people actually identify the features and benefits within their business?

How to identify the features and benefits in your business

Good question, happy to help. It is pretty simple. The first thing that you want to do is list out all of the features of your business. Then once you do that, go back and then for each feature identify the benefit of each feature. And the last thing you want to do is take those benefits as a whole and put them in all of your marketing materials. Because people do not buy features. They buy benefits. They want their lives better, easier, and improved.

What’s your number one take away from today? Please leave us a comment. And don’t forget to like, share, and subscribe.

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