Learn the difference between a vision and a mission statement. These are important for every business.
Do you know what the difference is between a vision and a mission statement? We’re about to find out.
Welcome to the Love of Business. I’m Crystal.
And I’m Sunshine. Let’s get to it.
So, Crystal, what is the difference between a vision and a mission statement? Because I’m not really sure about that.
Yeah, I get that question a lot. A lot of people don’t know the difference and they get confused about it.
So, the difference between a vision and mission statement is that your vision statement is a destination for your business. So, from five to ten years from now, what you want to have created with your business. It’s a grand destination.
Now, your mission statement is who you are going to be, what your going to do to actually create your vision. So, think about your mission statement as a medium, a pathway to get to your grand destination of your vision.
So, I think I’m getting it. But can you give us a couple of examples that would make it a little more clear?
Sure. We’ll use IKEA today as an example.
Example difference between mission and vision statements
Okay. We’re going to use IKEA today, like I said. But I’m going to actually read from it, so I don’t miss any of the nuances of their vision and mission statement.
So, let’s start with their vision. Their vision statement is, “To create a better everyday life for the many of the people.” Now, their mission, the pathway to get to their vision is, “Offer a wide range of well-designed functional home furnishing products at prices so low that as many people as possible will be able to afford them.”
That’s eye opening, Crystal, Thank you for that.
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