Following Up With Past Prospects: Why It’s So Important For Business

Following up with past prospects can be challenging sometimes for one’s own mind. Learn why you have to just do it.

Sunshine: Following up with past prospects is very important to. Find out why.

Crystal: Welcome to The Love of Business. I’m Crystal.

Sunshine: And I’m Sunshine. Let’s get to it.

Following up. I know it’s important. But sometimes it feels, like you don’t want to do it. Or you’re afraid of the rejection or something. Can you explain, like, why you just got to get over that fear, and get in there, and follow up?

Crystal: Yes. Let’s do it. Following up with past prospects is low hanging fruit to grow your business. A lot of people don’t do it because they do have some fear that they’re going to be rejected or they may feel that they’re bothering their prospects. Now, let’s be clear here. We’re talking about following up with qualified past prospects. We’re not going to follow up with non-qualified prospects. So, maybe these qualified prospects didn’t initially buy because it wasn’t the right time for them. Well, that’s okay, because you can always follow up. And I would recommend following up at least once a month with a nice little soft relationship check in. Because persistence pays and you should always be following up.

Sunshine: It really works?

Crystal: Oh, yeah, 100 percent.

Sunshine: Wow, it is mind blowing, isn’t it? Like just dig through your own prospects. I’m sure you’ve got an email somewhere with their name all over it.

Crystal: Agreed. It’s low hanging fruit ready to pick.

Sunshine: What’s your number one takeaway from today’s video? Leave us a comment and thanks for watching.

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Crystal Shanks

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.