Customer Perceived Value Formula: Perceived Benefit Minus Perceived Cost

Customer Perceived Value Formula: Perceived Benefit Minus Perceived Cost

The video discusses the concept of customer perceived value, which is determined by the relationship between perceived benefits and perceived costs. Video Summary Run Right Business Consulting offers all of our prospective clients a complimentary business coaching session, so that you can actually experience what it is like to be coached, have all of your questions answered, … Continue reading Customer Perceived Value Formula: Perceived Benefit Minus Perceived Cost

Real Value vs. Perceived Value: What’s the Difference?

Real Value vs. Perceived Value: What’s the Difference?

This video discusses the difference between value and perceived value, a concept that many people find challenging to grasp. Video Summary This video discusses the difference between value and perceived value, a concept that many people find challenging to grasp. Run Right Business Consulting offers all of our prospective clients a complimentary business coaching session, so that … Continue reading Real Value vs. Perceived Value: What’s the Difference?

8 Characteristics of Mindful Leadership

8 Characteristics of Mindful Leadership

As part of a two part series on mindful management, Crystal & Sunshine discuss common characteristics of mindful leaders. Video Summary This video discusses eight mindful characteristics that are important for effective management and leadership. Overall, these mindful characteristics are crucial for effective management and leadership, contributing to better employee morale, retention, and a positive … Continue reading 8 Characteristics of Mindful Leadership

Assuming the Sale: How to Use This Soft Sell Technique to Close

Assuming the Sale: How to Use This Soft Sell Technique to Close

How often do you assume the sale? This is an easy, professional, soft sell technique to close. Learn more in this video. Video Transcription Sunshine: How often do you assume the sale? Crystal: Welcome to For the Love of Business. I’m Crystal. Sunshine: And I’m Sunshine. Let’s get to it.   Assuming the sale. I really like this one – … Continue reading Assuming the Sale: How to Use This Soft Sell Technique to Close

3 Easy Ways to Respond to Your Clients Before or On Time

3 Easy Ways to Respond to Your Clients Before or On Time

Returning client calls quickly is important in keeping your current clients happy. Making sure that you set up the boundaries when you onboard them as a client is key. Educating your client should be integrated into your sales process. Video Transcription Sunshine: How quickly are you responding to your clients? Crystal: Welcome to For the … Continue reading 3 Easy Ways to Respond to Your Clients Before or On Time

3 Parameters For Offering Payment Plans to Clients

3 Parameters For Offering Payment Plans to Clients

With the rise in costs these days, some prospective clients won’t have a large lump sum for your product or services. Offering a payment plan could help close the deal. Video Transcription Sunshine: Have you ever offered a payment plan to close the deal? Crystal: Welcome to For the Love of Business. I’m Crystal. Sunshine: … Continue reading 3 Parameters For Offering Payment Plans to Clients

How to Use the Ben Franklin Method to Close Clients

How to Use the Ben Franklin Method to Close Clients

The Ben Franklin Method is a classic sales tool that will help suss out objections and get your prospective client thinking and closing themselves into the sale. Video Transcription Sunshine: Have you ever used the Benjamin Franklin method to close a new client? Crystal: Welcome to For the Love of Business. I’m Crystal. Sunshine: And … Continue reading How to Use the Ben Franklin Method to Close Clients

Be a Pain Point Problem Solver During the Sales Process

Be a Pain Point Problem Solver During the Sales Process

Problem solving for your prospective client should be your main objective when selling your product or service. Find out the objections, overcome them and close the sale. Video Transcription Sunshine: Are you a problem solver during your sales process? Crystal: Welcome to The Love of Business. I’m Crystal. Sunshine: And I’m Sunshine. Let’s get to … Continue reading Be a Pain Point Problem Solver During the Sales Process

Don’t Be an Overseller: Overpromised & Under-Delivered

Don’t Be an Overseller: Overpromised & Under-Delivered

Whatever you do, do not oversell your product or service. Trying to get the sale at any cost (overpromising) doesn’t help anyone (under-delivered). Video Transcription Sunshine: When you’re selling, are you promising the world? Crystal: Welcome to The Love of Business. I’m Crystal. Sunshine: And I’m Sunshine. Let’s get to it. It’s horrible, selling somebody … Continue reading Don’t Be an Overseller: Overpromised & Under-Delivered

Product Pusher: Why Pushy Sales People Aren’t Good for Business

Product Pusher: Why Pushy Sales People Aren’t Good for Business

In this video, learn why pushy sales people who push the product or service aren’t necessarily good for the customer or business. Video Transcription Sunshine: How pushy are you when you try to sell? Crystal: Welcome to The Love of Business. I’m Crystal. Sunshine: And I’m Sunshine. Let’s get to it. Pushy salespeople? Crystal: Yes. … Continue reading Product Pusher: Why Pushy Sales People Aren’t Good for Business