How to Use the Ben Franklin Method to Close Clients

The Ben Franklin Method is a classic sales tool that will help suss out objections and get your prospective client thinking and closing themselves into the sale.

Video Transcription

Sunshine: Have you ever used the Benjamin Franklin method to close a new client?

Crystal: Welcome to For the Love of Business. I’m Crystal.

Sunshine: And I’m Sunshine. Let’s get to it.

Benjamin Franklin method? Like is it the hundred-dollar bill method?

Crystal: Well, he’s on the hundred-dollar bill.

Sunshine: Right. He wasn’t even a president. But at any rate, what is this method? I mean, share, share.

Crystal: So, Ben Franklin had a method to do when he had to make a really important decision. And so, he would take one column and list all the pros of that decision.

Sunshine: Okay.

Crystal: Then he would do a con list, of all the cons to make that decision.

Sunshine: So, positive and negative.

Crystal: Yep. Then he would assess if there were more pros who’d moved forward. If there were more cons, he would not move forward.

Sunshine: Oh, okay. I’ve got a pros and cons list that I use, but I didn’t know it was called the Benjamin Franklin method.

Crystal: It is. But what’s exciting is you can use it to close clients.

Sunshine: All right. And I bet you’re going to tell us how, right?

Crystal: That’s right. So, how to use the Ben Franklin method to close clients. So, it’s the same method, but you had your client write down the pros of buying from you and the cons of buying from you. Have them read that out loud afterwards so it becomes their decision to close themselves on you.

Sunshine: So, twist into that pain on the cons list and the pros list. Just twist into it, right?

Crystal: Yeah.

Sunshine: What’s your number one takeaway from today’s video? Leave us a comment and thanks for watching.

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Crystal Shanks

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.