Learn the difference between a vision and a mission statement. These are important for every business. Do you know what the difference is between a vision and a mission statement? We’re about to find out. Welcome to the Love of Business. I’m Crystal. And I’m Sunshine. Let’s get to it. So, Crystal, what is … Continue reading The Difference Between Vision and Mission Statements (With Examples)
Inside of our businesses we have many different types of clients. Learn how to rank your clients, which ones to let go, and what to do next. Are 80 percent of your headaches, coming from 20 percent of your clients? Learn how to fix that. Welcome to the Love of Business. I’m Crystal. And … Continue reading How to Rank Your Clients/Customers (& What to Do With That Information)
Does your business have a guarantee? Learn how to write a guarantee for your business and how it can help drive business. Business Guarantees — What are they? How do you create one? And why are they so powerful? Welcome to the Love of Business. I’m Crystal. And I’m Sunshine. Let’s get to it. What … Continue reading Business Guarantees: What Are They, How to Create One & Why
Learn 3 tips to elevate the delivery of your product or service. They are simple and powerful. Today we’re going to learn three great tips to elevate your delivery. Welcome to the Love of Business. I’m Crystal. And I’m Sunshine. Let’s get to it. Since we are talking about delivery today, do you actually mean … Continue reading 3 Great Tips to Elevate the Delivery of Your Product or Service
Learn a quick formula on how to find your acquisition cost of each client from your marketing dollars (the ROI of your marketing spend). Today we’re going to talk about where your marketing dollars are going. Are they going into your pocket or someone else’s? Crystal, so can you help us understand the ROI, or … Continue reading Acquisition Cost: Calculating the ROI of Your Marketing Dollars
Learn the difference between margin and markup, plus a quick & easy way to calculate the margins you have on your business product or service. Margin versus Markup. Aren’t they the same? A lot of people think that, but they are actually quite different. And we are going to talk about what the difference is … Continue reading Margin vs. Markup: What’s the Difference & How to Calculate?
Do you know who your #1 client is? Learn some tips in this video to make sure you have good work-life-balance. So, Crystal, tell me who is our real number one client? Great question. Often when I ask our clients, who is your number one client? They will tell me that it is a client … Continue reading Your #1 Client Should Be YOU: Maintaining a Work-Life Balance
Learn how to convert more prospects with one easy tip on your sales conversation/marketing language (like “investment” vs. “expense”). So, Crystal, how can we convert prospects faster and service base businesses? Great question. Let’s talk about it. When we are looking at service base businesses, one quick easy way to convert quicker and easier is … Continue reading Expense vs. Investment: Brushing Up Your Sales/Marketing Language
Hey, so are you marketing from the bottom up? Or the top down? Learn why it’s better for your business to go after the big fish (top down marketing). Marketing from the top down? Or the bottom up? Excuse me, what does that mean? Yes, let me explain. So, what I see a lot with … Continue reading Top Down Marketing: Why It’s Better For Your Business
Today we are going to learn about a vision board and the power that it has. So, Crystal, I know I have a vision board. But a lot of people at home may not know the actual power of it. Can you share that with us today? First, let’s segway. So, if you have not … Continue reading Vision Boards 101: Understanding, Creating, & Using A Vision Board