Learn 3 great tips to market your business. These tips all have a simple explanation and example so you can start executing the steps right away for your business.
Sunshine: Today we’ve got three great tips for marketing your business.
Crystal: Welcome to the Love of Business. I’m Crystal.
Sunshine: And I’m Sunshine. Let’s get to it.
So, Crystal, can you give us three solid tips to elevate the marketing of our business?
Crystal: Sure, I would love to.
Know who your target market is
Tip one, know who your target market is. It could be targeting certain industries, such as selling to attorneys, or certain demographics, such as women, ages 30 to 50. But being very clear on who that is.
Know how to get in front of your target audience
Tip two, know how to get in front of your target audience. That can be anything from increasing your website SEO (search engine optimization), doing some local networking, or maybe getting some Google review ads.
What is your offer to get them interested in buying your service or product?
Tip three, and this is probably one of the most important ones, what is your offer to get them interested in buying your service or product? Think about what compelling offer would prospects come to you to be interested in.
Sunshine: What do you mean by offer? What does that look like?
Crystal: Yes. So, an offer is a call to action to get them interested in buying. For example, it could be your first purchase of a product, you get a coupon for 10 percent off. Or if you have a service, you might want to do a free consultation so that they can learn more about you, your services, and how you can help them solve their problem.
Sunshine: Thank you for those tips, Crystal.
Crystal: Absolutely. That’s great.
Sunshine: I’d like to ask the viewers at home, what’s your number one takeaway from today? Leave us a comment. If you are looking for some hands-on help, check the description box below. And don’t forget to like, share, and subscribe.
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