What is ‘Your Why?’ in Your Business and How to Find It

Finding the root of why you stated your business can sometimes get muddled a long the way and we can forget. This exercise can help keep you motivate and always moving forward within your business.

Sunshine: Something all of us need to remember is, why we started this business in the first place?

Crystal: Welcome to The Love of Business. I’m Crystal.

Sunshine: And I’m Sunshine. Let’s get to it.

Your why? Is that like your passion?

Crystal: That is exactly what it is. What gets you up in the morning, what you get excited about, what drives you, what motivates you, what makes you feel really good?

Sunshine: And what about this why are you going to share with us today?

Crystal: Well, I think a lot of people forget why they started their business. They get in the, can’t see the forest through the trees. And they lose some motivation. So, this is something that you should always look at and evaluate and really get back into your why, that passion, so you can perform at a higher level.

Sunshine: I’m looking forward to this. We all need a little bit extra motivation.

Crystal: Now, if you’re a little big foggy about your why, that’s okay. A lot of people have been there. The thing is you need to become crystal clear on what your why is, to truly be successful in business. And by doing that, you need to ask yourself some questions. The questions can be, you know, if I could do anything I wanted to, regardless of money or time, what would it be? What truly excites me? What truly motivates me? How can I make the world a better place? So, those are just some sample questions. You can dig deeper as an individual. But go ahead and that’s going to be your homework. And you may have to ask these questions multiple times. And that’s okay too. You don’t want to rush into your why because when it hits, you will feel it in your body, and you will get super passionate, and excited and feel great.

Sunshine: Wow, that’s powerful.

Crystal: Yeah.

Sunshine: So, when you’re losing a little bit of motivation, these are the things that you need to revisit, your why?

Crystal: Correct, yup.

Sunshine: What’s your number one takeaway from today’s video? Leave us a comment. And thanks for watching.

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Crystal Shanks

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.