Networking & Relationship Marketing: 3 Ways to Improve Your Business Networking

Are you networking enough? In this video, learn the formula for great networking via these three tips to improve your networking & relationship marketing.

Video Transcription

Sunshine: Are you networking enough?

Crystal: Welcome to The Love of Business, I’m Crystal.

Sunshine: And I’m Sunshine. Let’s get to it.

Are you networking enough? That seems like a really to the point question.

Crystal: It is.

Sunshine: And I mean, it sounds like a lot of work too.

Crystal: They call it net working for reason. It’s work.

Sunshine: So, it’s not just a lot of talking then.

Crystal: It’s a lot of talking. It’s relationship marketing.

Sunshine: Okay.

Crystal: And with relationship marketing, you’re really trying to get to know the people in your network, whether that’s a Chamber of Commerce, providers, BNI, and really connecting with them so that you can refer them business and they can refer you business.

Sunshine: So, I mean, is there a formula to networking and like getting our game up a little bit so we can get more referrals?

Crystal: There as we’ll talk about the 101 of networking. Three ways that you can up your game in networking.

Number one, show up. I know that sounds really simple, but showing up is 90% of the formula for success with networking.

Number two, really get to know your business partners and referral partners, their business, their team, their products and services, even their hobbies. So, that way you guys will feel comfortable to refer business back and forth and trust each other.

Number three, consistency in networking is key here. So, you just can’t show up to one networking event and hope that it works. Because it won’t work. You have to constantly be returning to the network and deepening those relationships.

Sunshine: What’s your number one takeaway from today’s video? Leave us a comment and thanks for watching.

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Crystal Shanks

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.