Fear & Desire: Are You Motivated To Run Your Business?

Having the motivation to keep your business going can be tough. Find out what can keep the fire going in this video: fear & desire.

Video Transcription

Sunshine: Are you super motivated to run your business?

Crystal: Welcome to the Love of Business. I’m Crystal.

Sunshine: And I’m Sunshine, let’s get to it.

Motivation. I kind of like the sound of this topic, but what I mean how are you defining it?

Crystal: So, motivation is a desire to take action to reach a specific goal. There are two things that fuel motivation. One is fear and the other is desire. So, with fear people will do anything they can to get out of pain. And desire is your vision where you want to be. So, couple the fear and the vision together, it leads to fire. This gets you motivated and help you stay motivated.

Sunshine: Wow, you mix the fear and what was the other word?

Crystal: Desire.

Sunshine: Desire. Mix fear and desire, and you have motivation. Holy cow, what a revelation.

What’s your number one takeaway from today’s video? Leave us a comment and thanks for watching.

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Published by

Crystal Shanks

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.