Are You Being 100% Authentic in Your Business?

Being inauthentic can be very similar to imposter syndrome. Sometimes we don’t even know we are doing this weird thing. This can be hard on everyone involved. So do your best to always be authentic.

Video Transcription

Sunshine: Are you being 100% authentic?   

Crystal: Welcome to The Love of Business. I’m Crystal.

Sunshine: And I’m Sunshine. Let’s get to it.

Authenticity. Authentic. 100% your self. You know, that’s not always easy.

Crystal: Why not?

Sunshine: Well, sometimes you’re really self-conscious or you’re nervous. And you get those, ugh–

Crystal: Or you are trying to please other people.

Sunshine: Oh. I don’t really fuss with that too much. I just go with it.

Crystal: So, what do you think the definition of being authentic is?

Sunshine: It’s got to be 100% yourself, right?

Crystal: That’s right. You are staying true to your personality, your values, and your spirit, no matter what the situation is.

Sunshine: So, when you are in the moment, I mean, is there something that you should be thinking about to make sure that you are being like your whole self or like is there some kind of like kick in the pants tip that we need to have in the back of our mind during this time?

Crystal: Well, usually it’s a feeling. You know, you get discomfort in your body when you’re not 100% authentic. So, when you are trying to be someone else or not your authentic self, you get a feeling in your body and discomfort because you are not being your genuine self.

Sunshine: So, almost like losing your breath.

Crystal: Yes.

Sunshine: I don’t like that feeling so I guess I have been inauthentic before and didn’t want to be, didn’t try to be, just kind of happened that way.

Crystal: It happens.

Sunshine: What’s your number one takeaway from today’s video? Leave us a comment and thanks for watching.

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Crystal Shanks

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.