Having customers loyal to your business is essential to increase the lifetime value of each customer. Having repeat business and referrals sent by word-of-mouth can really increase your revenue. Who doesn’t want more cashflow? In this video you’ll learn 3 ways to create customer loyalty.
Sunshine: Are your customers loyal?
Crystal: Welcome, For the Love of Business. I’m Crystal.
Sunshine: And I’m Sunshine. Let’s get to it.
Customer loyalty, this feels like a gamechanger.
Crystal: It is. And can be.
Sunshine: So, I mean, how are you defining customer loyalty?
Crystal: Well, I define it as when a company exceeds the expectations of their customers.
Sunshine: Okay. And how do you create this loyalty with your customers?
Crystal: Let’s talk about it. Three proven ways to create customer loyalty. Number one, the little extras. So, for example, maybe you spend a little bit more time with your service every once in a way with them. Or maybe if you are selling in a product, you through in for free a low cost product to create the wow factor.
Number two, personalized service. Really get to know your customers. Their name, maybe the name of their spouse as well. And number three, ask and listen for feedback.
Sunshine: What’s your number one takeaway from today’s video? Leave us a comment. And thanks for watching.
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