Who’s Your Ideal Client? Identifying Quantitative & Qualitative Characteristics

Who is your ideal client? Quantitative and Qualitative, finding out which one is better to find your ideal client. This is something you can do today with your current client base.

So, if we’re talking about the ideal client, how do you find your ideal client?

Well, the first thing you need to do is identify the characteristics of your ideal client.

And I assume that you’re going to teach us how to do that?

That’s the plan. So, when you are identifying or defining your ideal client, you need to look at quantitative characteristics as well as qualitative characteristics. And let me explain.

So, most people focus on quantitative characteristics. For example, how much a client pays you. How many transactions they do with you? What is the average dollar sale when they buy? Those are all great and important.

But you also want to focus on qualitative characteristics. For example, are they appreciative? Do they refer you tons of business? Are they positive? Do they care about the service or product that they’re getting from you?

So, the qualitative is more of how they feel about you and your service. So, you need both quantitative and qualitative to identify the demographics of your ideal client. And then, you can target your market to attract those clients

So, is there an exercise that we should be doing to identify all of this?

The easiest thing that you can do is look back on all your clients up to date and start cherry picking the both quantitative and qualitative characteristics that you really enjoyed working with.

What’s your number one take away from today’s video? Leave us a comment and thanks for watching.


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