Perceived Value: What Is It & How To Increase Your Perceived Value

Are you selling on perceived value? Find out that selling on perceived value strikes a cord of emotion in the buyer and how that is far more powerful than selling on price.

Video Transcription

Sunshine: Are you selling perceived value?  

Crystal: Welcome to The Love of Business. I’m Crystal.

Sunshine: And I’m Sunshine. Let’s get to it.

So, I’ve heard about selling on value but perceived value?

Crystal: Yes. Perceived value is our topic today. So, let’s talk about what perceived value is.

Sunshine: I don’t even, I mean, I guess it’s a perception of the customer?

Crystal: Yes. So, it’s very subjective, it’s very emotional, it’s what the customer feels the product or service is worth. So, it’s a feeling.

Sunshine: Okay. So, something can cost maybe two or three bucks to make but the perceived value would be $30?

Crystal: It could be.

Sunshine: That’s a nice profit margin.

Crystal: But let’s talk about some real strategies that you can implement into your business to sell perceived value instead of just value.

Sunshine: Sounds great.

Crystal: So, some great powerful strategies to sell perceived value, instead of just plain value. Number one, increase your pricing. Number two, sell on urgency and exclusivity. Number three, don’t list your prices to the public. Meaning don’t put them on your website. You want to sell the value before you start talking about the investment.

Sunshine: What’s your number one takeaway from today’s video? Leave us a comment, smash that like button, and don’t forget to subscribe.

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Crystal Shanks

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.