N.I.C.E. Acronym Explained: Nothing Inside-me Cares Enough

N.I.C.E. = Nothing Inside-me Cares Enough. This is a sales strategy to help you with your conversion rate.

Video Transcription

Sunshine: Are you being too N.I.C.E.?

Crystal: Welcome to the Love of Business. I’m Crystal.

Sunshine: And I’m Sunshine. Let’s get to it.

Being too N.I.C.E. Aren’t we supposed to be polite, nice, and professional in business?  

Crystal: Yes, that’s all true. But there’s a twist to it.

Sunshine: There is always a twist.

Crystal: So, today, we’re going to talk about an acronym, N.I.C.E., which stands for Nothing Inside Me (we’ll make that one word today) Cares Enough to ask you the tough questions so I can fully help you. So, this is a sales concept and strategy. And a lot of sales people are too N.I.C.E. Meaning they think if they ask tough questions or specific questions that they are going to be rude and lose the sale. Well, it’s actually the opposite of that. Because here is the thing, your prospects don’t change, and buy, and move forward solely based on vision. You’re the vision, your service and products. Now, they change based on pain and pain points. People will do whatever they can to get out of pain. So, by asking tough questions about what they’re really going through, what their changes are, and unveiling their pain points, then they can actually move forward, buy your services and products, and feel really good about it.

Sunshine: So, you’re saying you can be too N.I.C.E.?

Crystal: Absolutely. You know, by being too N.I.C.E. you’re actually be selfish because you can’t fully help your prospect and client.

Sunshine: I never want to be selfish.

What’s your number one takeaway from today’s video? Leave us a comment and thanks for watching.

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Crystal Shanks

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.