Hope is Not a Business Strategy: Replacing the Word HOPE With EXPECT

This is one of Coach Crystal’s favorite things to enlighten a business owner with… Hope is not a strategy.

Video Transcription

Sunshine: Do you hope your business will be successful one day?

Crystal: Welcome, For the Love of Business. I’m Crystal.

Sunshine: And I’m Sunshine. Let’s get to it.


Crystal: The h word.

Sunshine: It sounds– I mean, you have to have some kind of hope. But I got a feeling that you’re going to say that this is not a good thing in business.

Crystal: Well, here’s the thing. Hope is like praying for something good to happen to you someday. But the problem is, someday rarely comes.

Sunshine: So, how do you fix it then? I mean, this just sounds kind of awkward right? Because, I mean, our whole country kind of runs on hope.

Crystal: It does. You’re right. First thing, is to remove the word hope from your vocabulary. Because in business and life, we never get what we need or what we want. We always get what we expect. So, we are going to delete the word hope and replace it with expect. Because your expectations will come true.

Sunshine: You heard it here first, folks. You get what you expect, not what you hope for.

What’s your number one takeaway from today’s video? Leave us a comment. And thanks for watching.

Run Right Business Consulting offers all of our prospective clients a complimentary business coaching session, so that you can actually experience what it is like to be coached, have all of your questions answered, and make an educated decision as to whether coaching is a good investment for you. Find out what we can do for you

Published by

Crystal Shanks

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.