Honing Your Marketing: Buying Customers by Brad Sugars

Do you know if your marketing is working? The book Buying Customers by Brad Sugars, is a great book that really drills down this subject and gives actionable items to execute upon.

Video Transcription

Sunshine: Do you know if your marketing is working?  

Crystal: Welcome to The Love of Business. I’m Crystal.

Sunshine: And I’m Sunshine. Let’s get to it.

Marketing, is it working? Not working? You would know, right? Because you would get perspective clients in if your marketing was working, right?

Crystal: That’s true and that’s a great question. Here is the thing, statistically speaking, 80% of marketing does not work.

Sunshine: Wait, 80% of marketing doesn’t work?

Crystal: Correct. It is really identifying that 20% that works consistently and tripling your efforts there. And to do that you need to test to measure but there is also another way that can help you.

Sunshine: Okay, let’s hear it.

Crystal: A great marketing book to get you on that 20% path of marketing that does work consistently over time is called Buying Customers by Bradley Shivers. And why I like this book is because it is very applicable to real marketing practices and strategies. It is not theory based at all. And they are simple to execute. So, read it, take notes, and execute, and get that 20% marketing and triple your efforts there.

Sunshine: That’s great advise, Crystal.

Crystal: It works.

Sunshine: Thanks for sharing that. Hey, what’s your number one takeaway from today’s video? Can you leave us a comment? Hit the like button. Subscribe and share. Thanks.

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Crystal Shanks

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.