Don’t Be an Overseller: Overpromised & Under-Delivered

Whatever you do, do not oversell your product or service. Trying to get the sale at any cost (overpromising) doesn’t help anyone (under-delivered).

Video Transcription

Sunshine: When you’re selling, are you promising the world?

Crystal: Welcome to The Love of Business. I’m Crystal.

Sunshine: And I’m Sunshine. Let’s get to it.

It’s horrible, selling somebody the world? How do you do that? You can’t, it doesn’t really sound realistic, does it? I’m going to promise you everything under the sun.

Crystal: That’s right. Think of it this way, this type of salesperson is just trying to get the sale at any cost. Whatever it takes, they’re going to try.

Sunshine: So, they ask you a bunch of questions, then they keep selling, and selling, and selling, and selling, and selling. Even after you’re ready to buy are they still trying to sell you more?

Crystal: Could be, yup. So, they are going to promise you the world, but they won’t be able to deliver the world.

So, for example, let’s say you want a new lotion for your face, because you’re getting up there in age and you want to look younger.

Sunshine: Yeah.

Crystal: And so, you go to the counter high boutique place, and they say, here’s this lotion that’s perfect for you. You’re going to love it. It’s going to change your life.

Sunshine: Yes.

Crystal: You are going to look 30 years younger tomorrow.

Sunshine: Wait, what? 30 years?  You cannot look 30 years younger with a cream, you need surgery for that.

Crystal: That’s right. So, they were overselling, promising the world.

Sunshine: What’s your number one takeaway from today’s video? Leave us a comment and thanks for watching.

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Crystal Shanks

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.