Whatever you do, do not oversell your product or service. Trying to get the sale at any cost (overpromising) doesn’t help anyone (under-delivered).
Video Transcription
Sunshine: When you’re selling, are you promising the world?
Crystal: Welcome to The Love of Business. I’m Crystal.
Sunshine: And I’m Sunshine. Let’s get to it.
It’s horrible, selling somebody the world? How do you do that? You can’t, it doesn’t really sound realistic, does it? I’m going to promise you everything under the sun.
Crystal: That’s right. Think of it this way, this type of salesperson is just trying to get the sale at any cost. Whatever it takes, they’re going to try.
Sunshine: So, they ask you a bunch of questions, then they keep selling, and selling, and selling, and selling, and selling. Even after you’re ready to buy are they still trying to sell you more?
Crystal: Could be, yup. So, they are going to promise you the world, but they won’t be able to deliver the world.
So, for example, let’s say you want a new lotion for your face, because you’re getting up there in age and you want to look younger.
Sunshine: Yeah.
Crystal: And so, you go to the counter high boutique place, and they say, here’s this lotion that’s perfect for you. You’re going to love it. It’s going to change your life.
Sunshine: Yes.
Crystal: You are going to look 30 years younger tomorrow.
Sunshine: Wait, what? 30 years? You cannot look 30 years younger with a cream, you need surgery for that.
Crystal: That’s right. So, they were overselling, promising the world.
Sunshine: What’s your number one takeaway from today’s video? Leave us a comment and thanks for watching.
Run Right Business Consulting offers all of our prospective clients a complimentary business coaching session, so that you can actually experience what it is like to be coached, have all of your questions answered, and make an educated decision as to whether coaching is a good investment for you. Find out what we can do for you.
