Celebrate Your Business: Great Marketing for Current & Past Clients

Throwing a party to celebrate your business is a great marketing strategy for current and past clients. This gives an opportunity for past clients to introduce their friends and family to your business and all it has to offer over a celebration.

Video Transcription

Sunshine: Have you celebrated your business lately?  

Crystal: Welcome to The Love of Business. I’m Crystal.

Sunshine: And I’m Sunshine. Let’s get to it.

Party, parties, I love celebrations.

Crystal: Most everyone does.

Sunshine: I don’t understand really, you know, throw– Like when is the last time you celebrated your business? How is this helping with marketing?

Crystal: Well, it is an effective marketing tool. So, think of it this way, let’s say that you threw a party or had a BBQ. And you invited all of your current clients, past clients, prospects, and told them to bring a friend.

Sunshine: I’m picking up what you are laying down.  

Crystal: Which is?

Sunshine: They are just going to talk about you and your business.

Crystal: Exactly. You are the common thread. So, they are going to be talking to each other, saying how great you are, how they love your service, or they love your products. So, it’s a great way to generate new business, create raving fans of current clients, and to reactivate past clients to become present clients again.

Sunshine: Sounds like the perfect trifecta, Crystal.

Crystal: Agreed.

Sunshine: What’s your number one takeaway from today’s video? Leave us a comment. And thanks for watching.

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Crystal Shanks

Crystal Shanks, Certified Business Coach and CEO of Run Right Business Consulting, has been coaching business owners and executives around the world to achieve optimum results since 2009. Coach Crystal teaches her clients proven strategies to build thriving businesses and careers. She has worked with thousands of businesses and executives to generate substantial revenues and maximize profits.