Before & After Photos: Why They Are So Powerful for Marketing & Sales

Before and after photos are super powerful for marketing & sales. In this video you will learn what these can do for your business.

Sunshine: Do you use before and after photos in your marketing?

Crystal: Welcome to The Love of Business. I’m Crystal.

Sunshine: And I’m Sunshine. Let’s get to it.

Before and after photos. You know, I really like these because you can see how they totally needed your help in the after shot. So, can you tell us a little bit more about why this is so important for our business?

Crystal: Sure. Before and after photos are powerful marketing and sales strategy. What they do for you is they give you instant credibility and take away the risk of working with you. Let’s talk about a couple examples. Let’s say a contractor remodels a kitchen. So, they can take a photo of before the remodel and then after the remodel and use it in their marketing and sales. Or maybe a dentist has a before, before they do some major dental work. And then, an after photo of the transformation of the person’s teeth.

So, think about this for your business and see if it makes sense. Can you do any before and after photos to show that transformation?

Sunshine: That’s really cool, Crystal. I think that, yes, it does give instant credibility. And you can see the transformation before and after.

Crystal: Yeah, it’s like a caterpillar turn into a butterfly.

Sunshine: What’s your number one takeaway from today’s video? Leave us a comment and thanks for watching.


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